Furthermore, another case that relate with the innovation and transformation of the organization in the Forbes magazine that I read is “The pair who brings video to most PCs” written by Joyce Huang in page “44”. The case is about the CyberLink Company in the Taiwan that organizes by the husband and wife affairs and along with 400 creative-copier engineers.
The CyberLink Company is organized by the Chief Alice Chang and the Chairman Jau Huang. The CyberLink is an outfit whose code today is vital to improving video on many a personal screen. The Cyberlink nowadays become the famous video playback software in the Taiwan. This is because the chief Alice Chang shows her leadership in global sales and market and the Chairman Jau Huang show him leadership in the technologies part. The chairman role is as a “dreamer” who peps out the company’s engineers with his blueprint. The successful of company Cyberlink is because of the collaboration of technology and the global sales and market techniques.
In my opinion, the chief and chairman of the company CyberLink is show their specifics traits and characteristics of the leaders for successful in transformation of the organization. The specifics traits and characteristics shown by the chief and chairman of the Cyberlink are bright, alert and intelligent. The chairman take him responsibilities on develop and creating the innovation of technologies for using in the PC and the notebook. Furthermore, the chairman also show he leadership for bring out the teams for creating the new innovation ideas on the technology such as the playback video for successful in the organization.
Moreover, the chief of the Cyberlink show her bright and intelligent in the skills of sales and marketing. She play a roles for communicate with other company for collaboration with her company. The company Microsoft is cooperating with the Cyberlink for integrate the Window 7 with the new video playback software in the PC and notebook. The techniques are now being research between these two companies and if success will release on Christmas. In addition, she also skillful in selecting the workers and divide the job for them follows of their personalities and capabilities. The 400 creative-copier engineers are capable to deliver whatever spec request by the customers. According to their employee, the group of “strong woman, happy man” combination works well. They make the employee think creativity.
The company Cyberlink working to deliberately create a climate that is conducive to innovation for the technologies of the video merging with the PC and change is emerging as a critical factor for organization growth and survival. The Cyberlink is try hard for growth the business. They create many innovation product or software for implementing in the PC and notebooks. The leadership behavior in the Cyberlink helps in changing the climate of the organization. The intelligent of the chief and chairman has transformed the Cyberlink from a small software company to a famous software company and compete with the hardware making company.
The method they using for success in transformation the organization is collaboration with other company and using the innovation to develop the new product and service. The Cyberlink has estimated 70% market share for the PowerDVD playback software that allows the computer to play video from a disk or media files, and even bookmark favorite scenes. This is the software that added to the PC and notebooks. Without this software, the PC and notebook cannot play the video and watching the movies in the screen. After the Cyberlink introduce this software and implementing it in all the PC and notebooks. They found that it is not sufficient in the functionality of the software playback DVD.
They used the creativity and innovation to add the new functionality in the software playback DVD. Its extended multimedia product lines includes burning, editing, sharing, “authoring” and recovering such material on PC and notebooks or netbooks. According to Chang, Intel approach them first when they were stills nobody and utilized they PowerDVD. Intel implement this software in it product and attractive the customer. This method increases the business value not only for Intel but also the Cyberlink. Another year, the Cyberlink is design and develop software called the WinDVD Software. This software is creating for replace the defect of the PowerDVD. The functionality of the WinDVD more powerful and attract the customer. The WinDVD focus on the play-back quality [smoothness] and thus decode every frame of the content, which takes many sources to run. In addition, the Cyberlink also compete with the competitor by increasing the functionality of the software. For example, the Cyberlink uses less power or battery drains while performing similar functions of the software with other company.
Moreover, the Cyberlink also gained upgraded partnerships with Microsoft, as the giant’s first Taiwanese “global independent software vendor”. The company Cyberlink cooperate with the Microsoft will collaborate on applications for the next generations Windows 7 Operating system. These could allow touch screen uses as well as better video play on even low-end notebooks. They also face some difficulties on collaboration of Microsoft. The application is being tricky because the analysts are mixed on the new partnerships. The idea comes out maybe different between the two companies.
In conclusion, in the whole magazine that I read found that all the case is focus on the important of innovation using for transformation of the organization. The four core element is focus that is people, context, method, and outcome. Furthermore, the leadership of the CEO, CIO and employee is play an important roles for successful in an organization. The leadership is everyone’s business in an organization. Everyone must function as a leader at some time and in some arena.
From the Forbes magazine, I get a lot of knowledge of how to using the innovation for success and challenging of transformation for the organization. Moreover, the new technology and issue that have been exists in the market and the technique they use this technology for increase the business value of the organization. Furthermore, how the organization face the economy downturn and success after this.
Another case in the Forbes magazine relates with the innovation and transformation of the organization is Hurry Up and Wait by Jessica Tan in page “26”. The case is about the case of Biopolis that create by the Jackie Ying for treat of the cancer. The innovation ideas are being research by the Jackie Ying now and hope can get the benefits for all the people around the world. The title of this case is write as “A decade on, Singapore’s hugely ambitious Biopolis has the science but it is not yet standard bearer. Renowned researcher Jackie Ying is impatiently hopeful.”.
The latest innovation ideas come out by the professor Jackie Ying is about the cancer screening Micro-Kit that could obviate many patients waits. The Micro-Kit is a portable automated diagnostic system that will allow rapid, easy and affordable tests for cancer, avian flu and other infectious diseases. It also can perform automated gene extraction in only six minutes and gene detection within an hour. The innovation ideas – Micro-Kit is bringing the transformation for the Institute of Bioengineering and Nanotechnology and brings it become famous in the Singapore. “According to the research firm Frost and Sullivan, the economy of Singapore will be increase based on the late-stage development and clinical trials for the Micro-Kit market.” This show that the innovation develops the new product is influents the people, outcome, method that are using and the context of the organization and also the country.
The innovation of the Biopolis is related with the task appraisal model. That is combination of the four core element for the transformation of the organization such as context, outcome, people and method. The professor Ying is understood the people involved in the research of innovation ideas. A thousand of PHD is recruitment by the professor Ying for successful the research of creating the new technology for preventing or treat the problem of cancer. Ying understands the personal orientation of her partners and she divides the job to them according for their orientation. In addition, the professor Ying also knows about the customer she need to face. The customer of the institute bioengineering and Nanotechnology is the patient who suffers from cancer and the hospital. They not need to wait for long time for screening of the cancer and take the result. They can know the result as soon as possible and can always look after their body.
The leader of this changing method is Professor Jackie Ying. She has big influent and leverage to implement the new alternative for success in the area of Cancer. She develops and researches much new technology to help identify the problem of cancer and another illness that face by the people. The sponsor of the Institute Bioengineering and Nanotechnology is Singapore government. It given the support of material and equipment for this institute to research and developed more technology for help the people in the country. In addition, some of the innovation product and service invention by the professor Ying and her partner is selling to the foreign country and increase the business value of the country and making the transformation of the institute.
In addition, another factor that influent the innovation of the Institute Bioengineering and Nanotechnology is situational outlook in the task appraisal model. Situational outlook focuses on understanding the context surrounding the task. The main issue of the situation outlook in this case is about how the climate or context helps in determine and design the new product and service for the Micro-Kit. The context of this case is described about the experience and knowledge of the public in the ideas of solving the problem of cancer. The professor Ying has describe about the situation and ambiguity she is worried in area research for medical and application for preventing the cancer. The situation now in Singapore is “bottleneck” in the climate of researchers about the medical and solution for the cancer sickness. She also mention that the small Singapore company in general lack of experience, big-ideas thinking but not implementing, distribution network and industry contact is lack and less of things for VC.
Another situational outlook in this case is the scope, scale and the time for design and developing the innovation ideas for transformation of the organization. The level of resource, time and budget available in the task need to be depth understanding so that can obtain more information about how to make the transformation of the company. The budget of the institute Bioengineering and Nanotechnology is supply by the government. If the funds cannot be raise than the researchers in the institute Bioengineering and Nanotechnology need to do by themselves in slowly ways. This were make the competitor run ahead of them if they product and services implement slowly. So the factor of situational outlook need to be considers by them for research the useful application for the problem cancer.
When considering the situational outlook that has three different things need to be focuses. First the context may be ready for the task and the method to be used. Second may need to intervene to modify either the context itself or the task will be work. Finally may need be decide to wait or withdraw after considering the context. The institute Bioengineering and Nanotechnology consider the context then taking the method for successful transformation of the organization.
The methodology using for the institute Bioengineering and Nanotechnology in the task appraisal model is shares of sales royalties. They make the policy and legitimate for the product that have been design and developed. In addition, they also use the method cooperation globalization. They cooperate with other researches in the foreign country and working together for develop the new vaccines for solving the problem cancer and other unknown diseases. They provide different method for help in change, but there is no single and perfect method to fits all situations, people and outcomes. Each methods has it owns challenges and strength. Professor Ying also consider about the government funds (context) and the level of knowledge and skills that owns by her partners.
The desired outcome is playing other important roles for transformation the institute Bioengineering and Nanotechnology. The desired outcome is the end result of the change effort. The desired outcome that achieves by the institute Bioengineering and Nanotechnology are getting a lot of work patented, getting prototypes ready and getting spinoffs. In addition, the main desire outcome is famous in the biotechnology in the world and creates more application such as vaccines to help people. The desired future states that achieve by the area biotechnology in Singapore are from 2000 to 2009. In 2000, government announces concerted biomedical initiative and identify sector as an economic pillar. In 2002, help the Alan Colman, British scientist to clone the sheep Dolly. In 2004, open the institute Bioengineering and Nanotechnology. In 2006, Singapore is aiming to deepen basic science capabilities. In 2007, government say there will be no rethinking in biomed policy. In 2009, not success stories are come out yet.
The transformation of the institutes Bioengineering and Nanotechnology is potentially to become one of the first few successes stories in the Singapore and even the world.
The other things in the Forbes magazine that relate with the innovation and transformation in the organization is the advertisement which listed in the page “11”. The company of this advertisement is TATA Consultancy Service (TCS). It is a company that providing the innovative solutions to enable the split-second decision. It is a company that giving the experience certainty for example the IT service, business solution and outsource for their customer.
The website of Tata Consultancy services that I found at the internet are providing different services for their customer. The company using the four core element to success their business vision and mission. The TCS is operates the first and largest software research and development facility in Asia. At the TCS, the customer can transform and achieving their real business result and not just managing it. The method using of TCS is applying the creative problem solving to new product development. They provide the new product and service development to improve the marketing concept and the customer services.
The product and services that provide for the TCS to their customer are many and innovative. For example, TCS offers a wide range of IT Services, outsourcings and business solution. Furthermore, the TCS also applies specifies industry experiences to create tailored business solutions. Moreover, the TCS also provides the case study or white paper for subject innovation and transformation for improve the customer knowledge about how to transform the organization. This services provide by the TCS cannot match with its competitor. When the competitor refers the method it using, the TCS will change the method for improve its turnover and attract more customer. This is what the innovation and creativity idea that come out of the leader (CEO, CIO, CMO) to successful the TCS business value.
In my opinion, the innovation drives everything we do. This can show on the TCS. TCS actively seeks and applies the best possible solutions and methodologies for enterprise today but never solely for innovation’s sakes. TCS making sure to holistically factor in people, process and business issue. In addition, the IT transformations also build competence and showing the changing of the organization. The TCS help their global clients navigate through many waves of IT Transformation over several decades.
In addition, the TCS also roll over in the industry such as banking and financial service, energy, resource and utilities, government, health care and life Sciences, High Technology, insurance, manufacturing, media and information services, retails and consumer product, travel, transportation, and hospitality. There have many complex problem, risk mitigation, and operational excellent given by the TCS for their customer. There have many challenges face nearly every industry in today’s global market. So the TCS have creativity and innovation for transformation of the organizations. TCS has the depth and breadth of experience and expertise that help customer to achieve their business goals and succeed amidst the fiercest competition.
For example, in the advertisement of the TCS in the Forbes magazine in page “11” is shown how TCS collaboration with the Ferrari to increase transformation of the organization. TCS use their IT solution and ideas to help the Ferrari formula car going even faster. The TCS need to guidance the change because they want to intensifying competition and globalization. The TCS improve the customer satisfaction for give the better customer service. The TCS use combinations of new and existing knowledge to deliver new or improved ‘product concepts’ for their customer. The TCS using their innovation to create artificial intelligent software that can automatically create code from a simple computer language and rewrite the code based on user needs.
Moreover, the TCS also provide many innovation ideas for the new product that give the benefits for the customer. The innovation product such as content management and delivery, software architecture, embedded system, computational method, e-security, smart card based application, digital media protection, nano-biotechnology, speech and natural language processing, infrastructure innovation for example green computing, wireless system and application, new-wave communication for the enterprise, performance management, high performance technology components, and engineering IT solutions. The resource and technology are using by the TCS for implementing the innovation to the transformation organization. The resource that use by the TCS such as people (researchers), capital, machines, equipments, materials and patent has acquired for use in the operations. TCS owns the knowledge of having and effectively using the resource and technology to stimulant for the climate of creativity and change. In conclusion, TCS ensures that all mechanical and electronic systems perform at the optimum under level of extreme stress.
Another case in the Forbes magazine that I read relate with the transformation and innovation of the organization is the Sany group which big construction building organizations in the China write by the Russell Flannery in page “17”. The title for this case is no slowdown here means cannot tardiness across the way of success. The Liang Wengen come out a different idea and implementing it in the construction in China.
In my opinion, this case show that this people Liang Wengen who is a executive in the organization Sany Group use the innovation for successful and transformation the area of the construction in China. These also make him successful in the organization and make the organization famous in the world area. The idea that he come out for transformation the construction area are construction equipments. This idea make the Sany Group become one of the largest in the industry in Asia.
The outcome achieves by the Sany Group from this innovation is the volume of the business is increasing. When the economy down, all the construction organization in the China is saving the cost by cutting the staff, but liang’s organization is different. He added the worker in the organization because he knows that the people are playing important roles for organization prosperity. He will also want to list second Sany Group Company in Hong Kong. His ambition, creativity and innovation make him success in the market construction.
He success also make the economy of the China has a good future. Liang is using the right method or spot to success on his company. The Sany Group company not only focus in construction equipments, the right product and enough government connection to win orders at home as the authorities to boost domestic’s growth also make it successful among other construction company. In addition, he is also use another method for improve his company. He is always go step by step by setting his owns plan and identify skilled staff into his company.
The case of the Forbes magazine that I read that relate with the innovation and transformation of the organization is the Hunting Seasons in page “14” by Matt Miller. The case is describing the plum target of the Sarasin’s ENID YIP in Hong Kong and other private bankers. How she use the method for successful in the wealth management industry on the area of economy bubble? How she show her leadership for successful. The case is related with the four core element in the innovation and transformation for the organization that are outcome, people, method and context.
In my opinion, the context for this case is focus on the economy bubble happen in recent year. When the economy bubbles happen, most of the wealthy people stung by the big investments losses and seeking for new adviser (private banker) for help them invest. This incident make the many private banker are suffering unprecedented losses and faces uncertain futures. According to the ENID Yip, chief executive of Asia operations at Bank Sarasin & Co, say that “I’ve seen a lot of private bankers turn into samurai brokers” and “Clients are fleeing to security, and there’s an increase the appreciation of quality advices”. The situation introduce by the Bank Sarasin is in the rising market, client are chasing performance, while in the downward market, client are chasing protection.
Most of the bigger bank is losing billion dollars when the bubble economy. This is because most of the wealth management clients move their money out. According to the situation mention above, they introduce the new method for improve the quality of the adviser and protect the customer when they invest. The private banker need spend a lot of time for explain the portfolios to the customer and attractive the customer invest in the bank. Furthermore, private banker need take a long time to rebuild the customer trust about the investments.
Another method the bank using is the executives selling their own investment product rather than picking among the best one on the market. The bank sell the own product to their private bankers. The yip saying that the private bankers are forgot the core value to preserve the client’s family wealth. The numbers of the yip’s customer is increase twice after she model want to rump up the business modest in the Asia.
The outcome earn by the bank is they getting the client around the world after publish the method of expended the wealth-management operation around the world and cooperation between the bank. The people of the bank will cooperation for handle the problem of losing investment. Yip also shown her leadership for brings the Bank Sarasin as the top of the bank in Asia.
The magazine that I read is the Forbes Asia. The main title of the magazine is the Biopolis Decade which is creates by the Jackie Ying who is the Singapore Lured Star. The magazine issue date that I read is April 13, 2009. The page of the magazine is about “65” pages including the advertisement. The number of the magazine that I read is “27”.
The Forbes magazine is the breakthroughs of pickup of the latest trends in technology and innovation and gets to know the people and ideas changing our world. The Forbes magazine is talking about the companies, people, ideas that is list out in the space of business, issues and ideas, technology, markets, entrepreneurs, leaderships, personals finance, Forbes life, lists and opinions. In the technology part, the Forbes magazine describes the ideas and creativity of the technology that create by the people for transformation the life of the world.
The technology part that describes in the Forbes magazine is dividing to the breakthroughs, CIO networks, enterprise, intelligent technology, internet, personal technology, security, velocity and wireless. The Forbes magazine also list out the important of economy for the country and the world. The magazine has interview the richness people in the world and describes the techniques of them using for successful in the world economy. For example, the leadership owns by the people for successful in the world economy. The leadership describes in the magazine include the careers, corporate citizenships, governance, managing, CEO network, CMO network, and the tough leaders.
The Forbes magazine also have a important part call entrepreneurships that describes how to boost the business and get the success through the four core elements that are outcome, people, method and context. In addition, the sales and marketing also describes in the magazine that I read. The authors in the magazine describe the method using by the people for transformation the company. Furthermore, the management topics also describes in the Forbes magazine. How they using the innovation for managing the company or organization and get the positive value from the creativity they are using.
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