ITOT - CASE 3 (TATA Consultancy Service (TCS)) - Page 11

The other things in the Forbes magazine that relate with the innovation and transformation in the organization is the advertisement which listed in the page “11”. The company of this advertisement is TATA Consultancy Service (TCS). It is a company that providing the innovative solutions to enable the split-second decision. It is a company that giving the experience certainty for example the IT service, business solution and outsource for their customer.

The website of Tata Consultancy services that I found at the internet are providing different services for their customer. The company using the four core element to success their business vision and mission. The TCS is operates the first and largest software research and development facility in Asia. At the TCS, the customer can transform and achieving their real business result and not just managing it. The method using of TCS is applying the creative problem solving to new product development. They provide the new product and service development to improve the marketing concept and the customer services.

The product and services that provide for the TCS to their customer are many and innovative. For example, TCS offers a wide range of IT Services, outsourcings and business solution. Furthermore, the TCS also applies specifies industry experiences to create tailored business solutions. Moreover, the TCS also provides the case study or white paper for subject innovation and transformation for improve the customer knowledge about how to transform the organization. This services provide by the TCS cannot match with its competitor. When the competitor refers the method it using, the TCS will change the method for improve its turnover and attract more customer. This is what the innovation and creativity idea that come out of the leader (CEO, CIO, CMO) to successful the TCS business value.

In my opinion, the innovation drives everything we do. This can show on the TCS. TCS actively seeks and applies the best possible solutions and methodologies for enterprise today but never solely for innovation’s sakes. TCS making sure to holistically factor in people, process and business issue. In addition, the IT transformations also build competence and showing the changing of the organization. The TCS help their global clients navigate through many waves of IT Transformation over several decades.

In addition, the TCS also roll over in the industry such as banking and financial service, energy, resource and utilities, government, health care and life Sciences, High Technology, insurance, manufacturing, media and information services, retails and consumer product, travel, transportation, and hospitality. There have many complex problem, risk mitigation, and operational excellent given by the TCS for their customer. There have many challenges face nearly every industry in today’s global market. So the TCS have creativity and innovation for transformation of the organizations. TCS has the depth and breadth of experience and expertise that help customer to achieve their business goals and succeed amidst the fiercest competition.

For example, in the advertisement of the TCS in the Forbes magazine in page “11” is shown how TCS collaboration with the Ferrari to increase transformation of the organization. TCS use their IT solution and ideas to help the Ferrari formula car going even faster. The TCS need to guidance the change because they want to intensifying competition and globalization. The TCS improve the customer satisfaction for give the better customer service. The TCS use combinations of new and existing knowledge to deliver new or improved ‘product concepts’ for their customer. The TCS using their innovation to create artificial intelligent software that can automatically create code from a simple computer language and rewrite the code based on user needs.

Moreover, the TCS also provide many innovation ideas for the new product that give the benefits for the customer. The innovation product such as content management and delivery, software architecture, embedded system, computational method, e-security, smart card based application, digital media protection, nano-biotechnology, speech and natural language processing, infrastructure innovation for example green computing, wireless system and application, new-wave communication for the enterprise, performance management, high performance technology components, and engineering IT solutions. The resource and technology are using by the TCS for implementing the innovation to the transformation organization. The resource that use by the TCS such as people (researchers), capital, machines, equipments, materials and patent has acquired for use in the operations. TCS owns the knowledge of having and effectively using the resource and technology to stimulant for the climate of creativity and change. In conclusion, TCS ensures that all mechanical and electronic systems perform at the optimum under level of extreme stress.